The Photographer's Lead Lab Store · Templates & Tools

Plug-and-play tools that book more clients — starting today.

7 templates and tools that plug your biggest lead gen leaks. Built specifically for photographers, by a lead gen expert.

See the Bundle Deal Browse All 7 →
7
Plug-and-Play Tools
$27
Each · Instant Download
$67
All 7 · Bundle Price
Start Here

The Inquiry Follow-Up Kit

"The money's in the follow-up — and most photographers leave it on the table."

Slow follow-up — or no follow-up — is the single biggest leak in a photographer's booking funnel. Not your ads. Not your pricing. The gap between "someone filled out my inquiry form" and "I actually got back to them well." This kit closes that gap in a day.

  • A full 5-message follow-up sequence — initial reply, nudge, social proof share, limited-availability nudge, gentle close
  • Separate, complete versions for email, Instagram/Facebook DM, and text (SMS) — not one shortened version reused, three full tracks
  • Matched to however long it takes a lead to go quiet, so no inquiry falls through the cracks
  • Fill-in-the-blank format, ready to send same day
$27
instant download
Get the Kit

What's inside

✉️
The Initial Reply
Warm, fast, professional. Sets the relationship before a competitor does.
💬
The "Still Interested?" Nudge
Not pushy. Just present. For the ones who ghost after your first reply.
🔒
Social Proof + Limited Availability + Gentle Close
Three more follow-ups that re-engage before you give up, then close the loop cleanly either way.
📱
DM & Text (SMS) Tracks
Two full 5-message tracks, matched to how the inquiry actually came in — not one shortened version reused for both.
Delivered as a fillable PDF — copy, fill in your name, send.

All 7 Tools

Every leak, covered.

Each tool plugs one felt hole in your funnel, and helps bring you one step closer to an airtight, irresistible funnel for your leads...and gives you peace of mind that you're not leaving potential bookings on the table.

No. 02
The Mini-Session Launch Kit
Everything to run a seasonal minis promo yourself — landing page copy template, scarcity offer framework ("12 slots, 3 dates only"), a 3-message reminder sequence, and a copy/paste AI prompt you feed to Claude, Manus, GoDaddy Airo, or your favorite AI builder to generate the landing page HTML, plus step-by-step instructions to publish it and connect your real inquiry/booking forms.
PDF · Copy Template + AI Prompt
$27
Buy Now →
No. 03
The Irresistible Offer Builder
A fillable worksheet that walks you through building any offer worth saying yes to — a lead magnet, a mini-session, or the pitch for your business as a whole. Photographers are stuck here constantly — this removes the guesswork from Step 1 of every campaign.
Fillable PDF Worksheet
$27
Buy Now →
No. 04
The Booked Out Caption Pack
30 Instagram caption templates with CTAs that actually drive inquiries. Most photographer content gets likes. These get leads. Plug in your details, post, repeat.
PDF · 30 Caption Templates
$27
Buy Now →
No. 05
The Lead Magnet Freebie Vault
Full, ready-to-use content for 10 client-magnet freebies, one for nearly every photography niche — wedding, engagement, family, newborn, maternity, birth/labor & delivery, boudoir, pet, personal brand, and senior. Drop the finished words into Canva yourself, or use the included AI design prompt to have a tool lay it out for you, pulling in your own images and brand colors.
PDF · Freebie Copy + Build Guide
$27
Buy Now →
No. 06
The Welcome Sequence Swipe File
A 5-email flow — subject lines included — written to trigger off a freebie download once you load it into your own email tool (pairs directly with the Lead Magnet Freebie Vault). The pair to the Inquiry Follow-Up Kit: together they cover the full lead journey end to end.
PDF · 5 Emails + Subject Lines
$27
Buy Now →
No. 07
The Lost-Lead Tracker
A simple Google Sheets template to log every inquiry so you stop losing leads in your DMs and inbox. Sets up in 10 minutes. Makes the disorganization visible — and fixable — immediately.
Google Sheets · Prebuilt Template
$27
Buy Now →

Bundle & Save

The no-brainer option is obvious.

All 7 tools are available individually. But the math makes the bundle hard to pass up.

The Stack Value
7 products × $27 = $189 total — or grab all of them together for $67
Pick Any One
$27
per tool · instant download
  • Your choice of any single tool
  • Instant PDF download (real Google Sheet for the Lost-Lead Tracker)
  • Fill-in-the-blank, use same day
  • Instant delivery
Browse the Tools
Best Value
The Complete Lab Kit
$189 value
$67
all 7 tools · instant download
  • Inquiry Follow-Up Kit
  • Mini-Session Launch Kit
  • Irresistible Offer Builder
  • Booked Out Caption Pack
  • Lead Magnet Freebie Vault
  • Welcome Sequence Swipe File
  • Lost-Lead Tracker
Get the Full Kit — $67
The Fast-Track 3-Pack
$81 value
$47
3 essential tools · instant download
  • Irresistible Offer Builder
  • Welcome Sequence Swipe File
  • Lead Magnet Freebie Vault
  • The offer + freebie + nurture combo
Get the 3-Pack — $47

What Comes Next

Need a leak-proof funnel?

When you're ready to stop plugging leaks, The Photographer's Lead Lab is ready to build you the foolproof lead gen solution.

Step 1
Start with a tool
Pick the problem you're bleeding from right now — inquiry follow-up, Instagram content, a freebie you don't have — and plug the gap today. Real result in days, not months.
Step 2
Audit the full funnel
For when the leaks aren't obvious, and you're tired of wasting ad spend and using your time on confusing research. Have an expert tell you exactly what's wrong, and exactly how to make it right.
Step 3
Done-For-You Lead Gen Funnel
When you're ready, invest in a done-for-you lead gen funnel. Airtight follow-ups, custom strategies to attract your ideal client, no scammy offers or exorbitant fees.

Not sure which step is right for you, or have a question about a product? Email hello@thephotographersleadlab.com — no pitch, just direction.

Email Us

Or browse advanced solutions →

Ready to Start

The templates & tools are your next move.

The Complete Lab Kit is $67. Seven tools that address the exact gaps costing photographers bookings right now — follow-up, content, offers, lead capture, and lead tracking.

Get the Full Kit — $67 or Browse Individual Tools or Need More Advanced Solutions?